Legal

Terms and Conditions

Last updated: April 9, 2026

Legal

Terms and Conditions

Please read these Terms and Conditions carefully before using the Platform. By accessing or using https://vell.ai, you agree to be bound by these Terms.

 

Version: April 8, 2026
Effective: Upon use of https://vell.ai

1. Introduction

These Terms and Conditions (“Terms”) govern your access to and use of https://vell.ai (the “Platform”), operated by Vell LLC, a company registered in the United States. By using the Platform, you agree to be bound by these Terms. If you do not agree, please do not use the Platform.

2. Scope of Services

Vell provides an AI-powered platform with the following capabilities:

2.1 Content Generation & Optimization
  • Marketplace Listings: Generate, revise, and optimize product listing content for cloud marketplaces including AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace
  • AI Writing: Create, rewrite, and enhance written content including articles, descriptions, and marketing copy
  • Article Wizard: Automated long-form content creation with research integration
  • Code Generation: Generate, explain, and debug code across multiple programming languages

 

2.2 Visual Content
  • Image Generation: Create images using AI models including text-to-image generation
  • Vision Analysis: Analyze and interpret images and visual content
  • Stock Media Access: Search and use images from integrated third-party libraries

 

2.3 Audio & Voice
  • Text-to-Speech (TTS): Convert text to natural-sounding speech
  • Voice Cloning: Create custom voice profiles (where enabled)
  • Speech-to-Text: Transcribe audio content to text

 

2.4 Document & Media Processing
  • PDF Processing: Extract, analyze, and summarize PDF documents
  • Video Content: Generate and process video-related content
  • YouTube Analysis: Analyze and generate content based on YouTube videos
  • RSS Integration: Process and generate content from RSS feeds

 

2.5 Research & Analysis
  • SEO Tools: Analyze content for search engine optimization
  • Web Research: Access current information through integrated research tools
  • Knowledge Base: Store and retrieve information using Retrieval-Augmented Generation (RAG)

 

2.6 Collaboration & Integration
  • Team Features: Collaborate with team members on shared projects and workbooks
  • API Access: Programmatic access to Platform features (plan-dependent)
  • Cloud Connectors: Direct integration with AWS Partner Central, Azure, and Google Cloud

3. Acceptable Use

You agree to use the Platform only for lawful purposes, including:

  • Generating and managing your own company’s content and marketplace listings
  • Uploading content that complies with applicable laws and intellectual property rights
  • Interacting with AI tools to create descriptions, prompts, images, audio, or other outputs
  • Collaborating with authorized team members within your organization

 

You may not:

  • Use the Platform to generate misleading, illegal, defamatory, or harmful content
  • Create deepfakes, non-consensual intimate imagery, or content that impersonates real individuals without authorization
  • Generate content that infringes on third-party intellectual property rights
  • Attempt to reverse-engineer, copy, or resell AI outputs for commercial distribution without permission
  • Use voice cloning features to impersonate individuals without their explicit consent
  • Interfere with or abuse the system, including through excessive automation, scraping, or API misuse
  • Share account credentials or API keys with unauthorized parties
  • Use the Platform in violation of any applicable export control laws

4. Account & Access

You must register for an account to use the Platform. You are responsible for:

  • Maintaining the confidentiality of your credentials and API keys
  • All activity associated with your account
  • Ensuring team members you invite comply with these Terms
  • Promptly notifying us of any unauthorized access

We reserve the right to suspend or terminate access for accounts found in violation of these Terms.

5. Ownership of Content

5.1 Your Input Content

You retain all rights to the content you input into the system, including descriptions, metadata, uploaded documents, images, and audio files.

 

5.2 AI-Generated Output

You retain rights to the AI-generated content we produce for your account, including text, images, audio, and other outputs, subject to the following:

  • Vell grants you a perpetual, royalty-free license to use all generated content within your business
  • Vell retains the right to store generated content for the purpose of improving service and enabling future revisions (within your tenant scope)
  • Your raw content is never shared with or exposed to other tenants or users (see Section 13.3 for details on how content may be used to improve the Platform)
  • Generated content may be subject to the usage policies of underlying AI providers (see Section 6)

 

5.3 Third-Party Content

Content sourced from third-party libraries (such as stock images) is subject to the licensing terms of those providers:

  • Unsplash: Subject to the Unsplash License
  • Pexels: Subject to the Pexels License
  • Pixabay: Subject to the Pixabay License

You are responsible for ensuring your use of third-party content complies with applicable license terms, including any attribution requirements.

6. AI Services & Providers

The Platform incorporates AI services from multiple providers. By using these features, you acknowledge and agree to the following:

6.1 AI Providers

We utilize services from the following providers, each with their own terms and acceptable use policies:

Text & Chat Models:

  • Amazon Bedrock (Claude, Titan, Nova models)
  • OpenAI (GPT models)
  • Anthropic (Claude models)
  • Google (Gemini models)
  • xAI (Grok models)
  • DeepSeek
  • Azure OpenAI Service

 

Image Generation:

  • Amazon Bedrock (Nova Canvas, Stable Diffusion)
  • OpenAI (DALL-E, GPT Image)
  • Flux (Flux Pro, Flux Schnell, Flux Realism)
  • Stable Diffusion

 

Voice & Audio:

  • OpenAI (TTS, Whisper)
  • Google Cloud Text-to-Speech
  • ElevenLabs
  • Azure Cognitive Services
  • Speechify

 

Research & Data:

  • DataForSEO
  • Serper API
  • Perplexity API

 

6.2 AI Output Disclaimers
  • AI-generated content is created on demand and not reused across tenants
  • Outputs are not guaranteed to be accurate, complete, lawful, or appropriate for your intended use
  • AI may produce content that is factually incorrect, biased, or inconsistent
  • You are responsible for reviewing and validating all AI-generated content before using it in public-facing contexts, including marketplace listings, marketing materials, or customer communications

 

6.3 Knowledge Base & RAG

Some features involve Retrieval-Augmented Generation (RAG), which:

  • Stores your inputs (e.g., listing data, product briefs, documents) as embeddings
  • Enables more accurate and contextual responses within your account
  • Keeps all stored data isolated to your tenant only
  • May use Amazon S3 and vector databases for storage

You may request deletion of stored knowledge base content at any time.

7. Voice & Audio Services

7.1 Text-to-Speech

When using TTS features:

  • Generated audio is for your authorized use only
  • You may not use generated voices to create misleading content or impersonate others
  • Some voices may be subject to additional licensing restrictions

 

7.2 Voice Cloning

If voice cloning features are available on your plan:

  • You may only clone voices for which you have explicit authorization
  • You must have documented consent from any individual whose voice you clone
  • Cloned voices may not be used for fraudulent, deceptive, or harmful purposes
  • Vell reserves the right to disable voice cloning access for violations

 

7.3 Speech-to-Text
  • Audio uploaded for transcription is processed and not retained after processing unless stored in your knowledge base
  • You represent that you have the right to transcribe any audio you upload

8. Team Features

8.1 Team Accounts

If your plan includes team functionality:

  • The account owner is responsible for all team member activity
  • Team members must each have their own login credentials
  • Access permissions should be configured according to the principle of least privilege
  • You must remove access for team members who leave your organization

 

8.2 Shared Content
  • Content created by team members belongs to the account, not individual team members
  • Team members may access shared workbooks and projects as permitted by their role
  • The account owner may export or delete team content at any time

9. API Access

9.1 API Terms

If your plan includes API access:

  • API keys are confidential and must not be shared publicly or embedded in client-side code
  • You are responsible for all usage associated with your API keys
  • Rotate API keys immediately if you suspect unauthorized access
  • API access is subject to rate limits as defined by your plan

 

9.2 API Rate Limits
  • Rate limits vary by plan and endpoint
  • Exceeding rate limits may result in temporary throttling or suspension
  • We reserve the right to adjust rate limits to ensure platform stability

 

9.3 API Changes
  • We will provide reasonable notice before deprecating API endpoints
  • Breaking changes will be versioned to allow migration time
  • You are responsible for updating integrations to supported API versions

10. Fair Use & Rate Limits

To ensure system integrity and fair access, Vell may impose usage caps or rate limits on:

  • Number of AI generations per day/month
  • Token usage for text generation
  • Image generation requests
  • Audio generation minutes
  • API call volume
  • Storage for knowledge base content
  • Team member seats

Specific limits are defined by your subscription plan. We reserve the right to monitor usage and suspend accounts exhibiting abuse, excessive automation, or behavior that degrades platform performance for others.

11. Affiliate Program

11.1 Participation

If you participate in the Vell affiliate program:

  • You must accurately represent Vell and its services
  • You may not use misleading advertising or spam to promote Vell
  • Commissions are paid according to the affiliate program terms
  • Vell reserves the right to modify commission structures with notice

 

11.2 Prohibited Practices

Affiliates may not:

  • Bid on Vell brand terms in paid advertising without permission
  • Create fake reviews or testimonials
  • Use cookie stuffing or other fraudulent attribution methods
  • Violate any applicable advertising laws or regulations

12. Cloud Marketplace Integration

12.1 AWS Marketplace

If you access Vell through AWS Marketplace:

  • Your subscription may be billed through AWS
  • Usage metering is reported to AWS for billing purposes
  • You must comply with AWS Marketplace Terms of Service
  • Certain features may require AWS Partner Central enrollment

 

12.2 Delegated Access

If you grant Vell delegated access to your cloud accounts:

  • Access is used solely for the features you enable
  • You may revoke delegated access at any time
  • We follow principle of least privilege for requested permissions
  • IAM roles and policies are deployed via CloudFormation for transparency

13. Data & Privacy

13.1 Data Processing
  • Your data is processed in accordance with our Privacy Policy
  • Content is stored in secure cloud infrastructure (AWS)
  • We implement encryption in transit and at rest
  • Tenant data is logically isolated

 

13.2 Data Retention
  • Active account data is retained while your account is active
  • Generated content is retained to enable revision and improvement features
  • You may request data export or deletion at any time
  • Upon account termination, data is deleted per our retention policy

 

13.3 AI Training & Data Usage

By default, your content may be used to improve the AI features within your workspace. This includes:

  • App Improvement: Analyzing content patterns to improve AI accuracy, relevance, and feature quality across the Platform
  • Partner Intelligence: Identifying what strategies, formats, and approaches are working (or no longer working) for partners, so the Platform can surface timely, actionable guidance

This training uses your content only in aggregate and anonymized form. Your raw content is never exposed to other users or tenants.

 

13.3.1 Anonymized Benchmarking (Separate Opt-In)

You may choose to participate in cross-tenant benchmarking, which compares anonymized performance metrics with industry peers. This is disabled by default and requires explicit opt-in. Benchmarking data is processed in anonymized form and never reveals your identity or raw content to other participants.

 

13.3.2 Chatbot Conversation History

The Platform retains your chatbot conversations by default to provide personalized assistance. You may disable conversation history at any time in your privacy settings.

 

13.3.3 Your Controls

You can manage these preferences at any time from Settings → Privacy & Consent:

  • AI Model Training — Opt out to prevent your content from being used for app improvement and partner intelligence
  • Anonymized Analytics — Opt in to participate in cross-tenant benchmarking
  • Chatbot History — Disable to stop conversation retention
  • Data Export — Request a full export of your data (available every 7 days)

 

13.3.4 Team & Organization Controls

If you are part of a team or organization, your team administrator may set organization-wide privacy defaults that override individual preferences. Your administrator can inform you of the applicable policies.

 

13.3.5 Third-Party AI Providers

The Platform integrates with third-party AI services to deliver certain features. These providers process your content under their own data policies and terms of service, which are available from the respective providers.

14. Modifications to the Platform

We may modify or discontinue portions of the Platform at any time, with or without prior notice. This includes:

  • Adjusting pricing or billing models
  • Adding or removing features
  • Changing AI model availability
  • Updating rate limits or usage caps
  • Migrating infrastructure providers

In the event of major changes affecting your use, we will notify users via email or in-app notifications with reasonable advance notice where practicable.

15. Termination

We reserve the right to terminate or suspend access to the Platform at our discretion, especially if:

  • You breach these Terms
  • You use the service for unlawful or unauthorized purposes
  • Your activity poses security or reputational risks to Vell
  • Your account exhibits patterns of abuse
  • Payment obligations are not met

 

Upon termination:

  • Your access to the Platform will be disabled
  • You may request export of your content within 30 days
  • Data deletion requests will be honored in accordance with our Privacy Policy
  • Prepaid fees are non-refundable except as required by law

16. Limitation of Liability

To the fullest extent permitted by law:

  • Vell LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Platform
  • We do not guarantee the accuracy, fitness, legality, or appropriateness of any AI-generated content
  • We are not liable for decisions made based on AI outputs
  • We are not responsible for third-party service outages or API limitations
  • Your use of outputs is at your own discretion and risk

Total liability under these Terms shall not exceed the greater of (a) the amount paid by you to Vell in the twelve (12) months prior to the claim, or (b) one hundred US dollars ($100).

17. Indemnification

You agree to indemnify and hold harmless Vell LLC, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys’ fees) arising from:

  • Your use of the Platform
  • Content you create, upload, or distribute
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Your use of voice cloning or AI-generated content

18. Governing Law & Disputes

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict of law principles.

For users in the European Economic Area: You retain all rights under GDPR and applicable EU law. Where these Terms conflict with mandatory EU consumer protections, the EU law prevails.

Dispute Resolution: Any disputes shall first be attempted to be resolved through good-faith negotiation. If unresolved after 30 days, disputes shall be resolved through binding arbitration under AAA Commercial Arbitration Rules, except that either party may seek injunctive relief in court for intellectual property violations or confidentiality breaches.

19. General Provisions

19.1 Entire Agreement

These Terms, together with our Privacy Policy and any plan-specific terms, constitute the entire agreement between you and Vell regarding the Platform.

 

19.2 Severability

If any provision is found unenforceable, the remaining provisions continue in effect.

 

19.3 Waiver

Failure to enforce any provision does not constitute a waiver of that provision.

 

19.4 Assignment

You may not assign these Terms without our consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

20. Contact

For any questions about these Terms or acceptable use of the Platform, contact:

Vell LLC
1525 US Highway 380 STE 209
Frisco, TX 75033, USA

Legal Inquiries: legal@vell.ai

21. Updates

These Terms may be updated from time to time. When we do, we will:

  • Revise the version date at the top of this page
  • Notify users of material changes via email or in-app notification
  • Provide reasonable notice before changes take effect (typically 30 days for material changes)

Continued use of the Platform after changes take effect constitutes acceptance of the updated Terms.

 

Last updated: April 8, 2026

 

Have questions? Contact us or email legal@vell.ai.